About AST

Meet Jim

Jim Madrid
CEO & Founder, AST

In a career spanning nearly four decades, Jim has been in the business of assisting individuals, corporate and sports organizations to achieve ever-higher levels of success. Companies as diverse as Nordstrom, Lexus, Paramount Studios, Trendwest Resorts, Caterpillar and Oakley – as well as sports organizations such as the Seattle Sounders FC, UC Irvine, UCLA, Seattle U., and Georgia Tech have all benefited from Jim’s expertise. Madrid and AST have helped these organizations and individuals, achieve unprecedented, record-breaking results by their unique approach to “One Team, One Direction.” It has been Jim’s lifelong passion to create a mental performance program for the student athlete to help them achieve unprecedented success at home, in school and on their field of play.

Meet the Team

Dr Joe Parent

Dr Joe Parent is a world-renowned expert in Performance Psychology, working with athletes, actors, artists, and executives. A distinguished PGA TOUR and LPGA Sports Psychologist/Instructor, Dr. Parent has worked with major champions and many other top professionals. He has the singular distinction of coaching both a man (Vijay Singh) and a woman (Cristie Kerr) to the #1 World Ranking, and Golf Digest Magazine lists Dr. Joe as one of the “Top Mental Game Experts in the World.”

Dr. Joe holds a Ph.D. in Psychology, and is the best-selling author of Zen Golf, Zen Tennis, The Best Diet Book Ever, and Disney’s A Walk in the Wood, among many other works, with more than a million copies in print, digital, and audio formats world-wide in ten different languages. He has been featured extensively in print and on-line articles, as well as numerous radio and television appearances, and has coached many celebrities and star athletes.

Darcy Lyons

Darcy comes to AST with over 20 years of project management experience in architecture and with several consulting firms, including Arthur Andersen and Accenture. Darcy also has collegiate athletic experience as a former diver for Texas A&M University. She currently manages a household of 4 active boys and teaches “Growth Mindset” to 500+ students at a local school.

Chad Busick

A former college soccer player, Chad graduated from California Lutheran University with a BS in Psychology. He has also participated in postgraduate courses with an emphasis in Sports Psychology and Counseling.
Chad’s experience with the AST curriculum goes back over 17 years when he was a client on the corporate side. Using many of the same fundamentals and principals, Chad worked as an AST facilitator with his previous employer.

Brian Goodell

Brian Goodell is a former competitive swimmer, two-time Olympic champion, and former world record-holder in two events. Goodell held the 400-meter freestyle (long course) world record from June 18, 1976 to April 6, 1979, and the 1,500-meter freestyle (long course) world record from 1976 to 1980. He was recognized as the Male World Swimmer of the Year by Swimming World magazine in 1977. He was inducted into the International Swimming Hall of Fame as an “Honor Swimmer” in 1986.

Brian and his wife, Vicki Goodell, are currently licensed Realtors in California and have created The Gold Medal Group with Berkshire Hathaway. In 2016, Goodell was elected to the City Council of his hometown of Mission Viejo, California.

Nesby Glasgow

Nesby Lee Glasgow is a former professional American football safety who played 14 seasons in the National Football League from 1979 to 1992. Glasgow attended the University of Washington and was recognized as part of the Century Team at the University of Washington.

Nesby has worked with a number of high profile teams including University of Alabama. Over an 8 year period in working with the team, Alabama won 5 National Championships.

Nesby is a great speaker, mentor, coach. He is an expert in the Mental part of the game, any game!

Shayla Sabin

Shayla spent 4 years as the Assistant Women’s Soccer Coach and Goalkeeper Specialist at Angelo State University where she led the team through three record-breaking seasons. From 2012-2013, Shayla served as the Director of Operations for the women’s soccer program at the University of Southern California.

Shayla’s coaching philosophy encompasses a comprehensive approach to addressing her players as individuals, not just as athletes. As a result, she equips her players with transferrable skills and tools that can be applied to life post-athletic career. Developing character and mental toughness are two main components in driving athletic success and with Shayla’s extensive background as a multi-sport athlete, coach, and educator in the field of kinesiology and psychology she teaches just that.

Will Blackmon

Originally drafted by the Green Bay Packers in the fourth round of the 2006 NFL Draft, Blackmon has spent time with the New York Giants, where he earned his Super Bowl ring, Jacksonville Jaguars and had two different stints with the Seattle Seahawks, along with a brief stint for the Arena Football League’s Arizona Rattlers.

Blackmon signed with the Redskins last September of 2015. The Redskins like his ability to play both inside and out at the cornerback position and even some safety, too.

“He can play it all,” Redskins head coach Jay Gruden said at the NFC Coaches Breakfast last month. “He’s a quality person too, for the locker room. And we’re going to try him a little bit more at safety possibly, too, to help our depth at the safety position. Jack of all trades for Will.”

Shae Foudy

Already one of the top athletes in the sport of Stand Up Paddle Boarding and previous top-5 ranked racer in the world, Shae is one of the sports youngest and brightest stars.

For over 20 years, using the 7 Fundamentals of Mental Toughness, AST has worked successfully with sports teams and athletes to achieve unprecedented, record breaking results.

We help athletes break through challenges and achieve the impossible, both on and off the field of play by using a blended training process, including both live and online workshops, which provide the foundation for ongoing learning opportunities provided in our monthly subscription program.