Today the vast majority of coaches, parents teachers recognize the importance of cognitive psychology, but simply do not know how to implement it. Through its proprietary technology and curriculum, AST provides mental conditioning training for youth athletes, teams, and organizations.
Years in Business
Often times we see youth athletes do not reach their potential because they lack fundamental skills to manage their athletic, academic and personal growth. As the science of sports performance evolves, it becomes increasingly important to integrate the mental and physical aspect of performance. Traditionally no attention has been given to the cognitive aspects of performance. Coaches and athletes have devoted most of their attention to the physical components of performance. However, to be a better athlete does not necessarily mean that our youth must train harder or longer. It could mean that they need to address all the components that make up a successful athletic performance – physical as well as mental.